Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Maven Publishing Announces the Finalists for the 2016 Business Book Covers Contest!

First of all, we want to say thank you to everyone who sent in nominations! We’re excited to showcase all of these great business book covers, and we can’t wait for you to vote for your favorite. Voting is simple. Go to our contact form, and put your vote in the message field. We’ll be taking votes all through November, and we’ll announce the winner next month! Remember, the … [Read more...]

Famous Slogans: From Witty Word-Play to Inspirational

Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of how some famous company slogans came to be, and why they were so important for … [Read more...]

3 Ways to Make Your Small Business Book Covers Stand Out, and 3 Ways to Make Sure They Don’t

Small business owners, now more than ever, are realizing the benefits of writing and publishing a book. Having a book paints you as an expert in your field and helps you stand out from the competition. It can also give current or potential clients better insight into you and your business and increase loyalty. For many small business owners who take the time to write a book, … [Read more...]

The Biggest Problem Facing Your Business Website that Nobody’s Talking About

Have you heard of email blacklisting? Probably not. That’s because very few people are talking about it outside of those working as web administrators. However, it is a very real problem that should concern any small business that relies on its website’s contact form to bring in customer leads. What is email blacklisting? It’s a nasty problem that will, at some point … [Read more...]

Looking to Grow Your Online Business? Don’t Do It Like This.

Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their aggressive, persistent or offensive approach to getting attention. With that in … [Read more...]

Sharing Your Business’s Story: Upcoming Book Series by Interior Designer Brendan McFarland

A while ago, I wrote an article about how at Maven Publishing, we are ready to work with you and help you get your book out there, regardless of where you are in the process: If you have a vague idea that you think maybe you want to write a book, it’s not too early to reach out and let us help you get moving in the right direction. If you’ve started outlining or … [Read more...]