Customer Relations

Your Bottom Line is Not Your Client’s Problem

The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges.   For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands of running a business, coupled with the challenges of articulating and … [Read more...]

Engagement

“You guys, come over here and celebrate with us. Melissa just got a new puppy!” We looked to both sides, and then even turned around to see if there was someone behind us. Surely, the jolly woman behind the counter couldn’t have been talking to us. Nope, there was no one else. She actually was talking to us. We walked up to the bar, intrigued. The woman who greeted us … [Read more...]

Why Share Content I Don’t Create?

Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems.  And there is a simple reason why: it is social space.  That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement.  Except when they’re not.  And that’s when your business really has a problem. Too … [Read more...]

Audio Interview with Porsha Vogt on Lessons Learned in the Senior Care Industry

Dean Rotbart interviews Porsha Vogt, Owner and President of Golden Care, a non-medical, in-home elder care agency near San Diego, California. Golden Care provides seniors with services such as memory care, personal care, companion care, and, when the time comes, community placement assistance. In this interview, Porsha talks about the challenges of hiring a quality workforce … [Read more...]

Boost Customer Service With 3 Essential Keys to Marketing Success

I’ve been in businesses where a disgruntled customer has walked out for some reason or another and the response of the customer service representative was something along the lines of, “Take your $50 and spend it elsewhere then! We don’t need it!” (Usually this was muttered under their breath, but not always.) And while it may seem like they only lost the amount of the … [Read more...]

Saying No to Clients Without Losing Them

As a small business owner, you’ve likely heard the adage “The client is always right” more times than you’ve cared to. And you’re wise enough to understand that customer relations are the crux of survival for any business, but particularly for businesses that generally have a smaller customer base. But, what happens when they’re not right? What if they want something from … [Read more...]

Is Your Netiquette Hurting Your Business?

As a small business in the 21st century, you likely use the Internet for a number of communication-related functions. After all, keeping in touch with your clients, suppliers, and employees is much easier when you can do it by computer. While this type of advancement is great in that you can send messages, questions, and comments when it is most convenient for you, you want … [Read more...]

Empower Word of Mouth Marketing

Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business.  There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about your business and stating your business’s value authentically and … [Read more...]

4 Ways to Keep Your Customers Coming Back for More

Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if you want to keep them coming back for more. What are some ways that you can do … [Read more...]

Building a Strong Foundation and Listening to Customers Keep Small Businesses Strong

Advice from AVPA President Matthew Grisafe. Matthew Grisafe, president of AVPA, a Crestron programming company for the audiovisual industry, and author of the small business book Our Code: History, Practices and Process of AVPA, has learned from thirteen years in business, how important it is to build a strong foundation and to listen to customers.  We sat down with Matt to … [Read more...]