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How to Make the Most of the Downtime Caused by Coronavirus

How to Make the Most of the Downtime Caused by Coronavirus

COVID-19 has created an unprecedented situation by not only affecting people’s health but also the global economy. People, including business owners, have had to learn how to keep going, and make the most out of the situation. Here are a few tips to help you do the same.

Expanding Expertise

Most business owners are busybodies; they want to feel productive, so this downtime is hitting them hard. If you find yourself feeling this way, you could try taking online courses or attending a webinar to improve your skills as a business person. Focus on the skills or certificates that would help your business one way or another. While you are expanding your skills and meeting other business people, you might end up finding someone who is perfect to fill an empty position on your staff.

Addressing Repairs

Most of the time, business owners are forced to ignore problems with their facility because there are more pressing problems like dealing with clients or customers. Now, with all this down time, it’s time to take care of the issues you’ve been putting off. Maybe it’s time to find roofers in your area to get quotes on a roof replacement so that by the time business starts up again you are ready to greet your customers with a new place of business.

Boosting Online Presence

Because many businesses have been forced to close down and move their presence online, people are using the internet and social media to find businesses more now than ever. Knowing this should motivate you to boost your online presence. Some effective ways of doing this include investing in social media marketing or improving your SEO. Doing this now can ensure that you get your business name out there, and will draw customers in when the pandemic is over.

Improving Relationships

Even if your company can’t do much right now, you can still reach out to people and improve your relationships with current customers. You want to make sure they know that your company cares and can be honest with them about the current situation. Talk to them about what you have had to do as a company to adjust. If you reach out to connect with your customers amidst this pandemic, you’ll be creating loyal customers who’ll be happy to support you in the future.

Focus on Communication

Even though it’s hard, you need to do your best to communicate with your staff during this pandemic. To do this, you might have to invest in virtual forms of communication, but the good thing is that most of these tools are free. You can pay for upgrades later on when your finances are a little more secure, but the free version is a good start. You can utilize tools that help people connect through video calls, or you could share information through cloud systems so that your employees can work remotely.

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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.