One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best methods to use. To help you get started, check out the following insightful guide.
Use Demographics and Psychographics
To identify your audience, you first need to learn about your potential customers. Ask yourself who needs your service and who is most likely to purchase it. Think about customer demographics like age, gender, occupation, income level, ethnic background, and marital status. You also need to consider the psychographics of your target audience. That includes characteristics like personality, values, lifestyle, attitudes, behavior, and hobbies and interests.
Furthermore, your target audience demographics and psychographics can differ if you are selling your services to other businesses (B2B) rather than to individuals (B2C). To help you identify your target audience, you could hire a marketing agency that specializes in SaaS so that it is much easier and quicker to identify B2C and B2B SaaS buyer personas and to develop appropriate marketing strategies to turn those buyer personas into conversions.
Use Tools to Find Your Target Audience
There are various tools you can use to identify your target audience. Once your startup has a functioning website and is using social media platforms, you can begin to get a deeper understanding of who your target audience is. Here are some of the best tools that can help you.
Google Analytics Demographics and Interests Reports
To understand your audience composition in terms of gender, age, interests, and other factors use the Demographics and Interests Reports in Google Analytics. With this, you can obtain a high-level view of your audience, target high-value users, eliminate ad spending on low-value users, and refine the audiences to which you market.
Every business needs to be on Facebook and other social media platforms. On Facebook, you can use the Facebook Insights tool to analyze your audience, determine the demographics of your most active users, and see what topics and interests they have in common. With social media, you will also be able to have more interaction with your customers.
Twitter Followers Dashboard
If you sign up for a Twitter Ads account, you can discover what your followers are interested in, and find other Twitter accounts with the same interests. The Twitter Followers Dashboard is a powerful way of obtaining information that goes beyond basic demographic details to show you the specific interests of your target audience.
Check Out Your Competition
Another excellent way of identifying your target audience is to look at which people your competitors are targeting, and within that general target audience, you could find a niche market that your competitors have overlooked. Once you find that, you could focus on that niche market rather than try to compete for the same customers as other companies.
Use Automated Emails to Gain Audience Feedback
With any new business, it takes a while to get to know your audience, but the more your business grows and the more accurate methods you use to identify your target audience, the more you can adapt your marketing techniques to target the right people.
One of the best and simplest ways of learning more about your audience is to ask for feedback, which you can do with automated emails. When users subscribe to one or more of your mailing lists, make sure they are added to an email queue that in about a month asks them if they have enjoyed your content or services. By interacting with your audience personally, you can develop a better relationship to get more honest and reliable feedback.