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4 Factors to Consider Before Designing Your Product Packaging

4 Factors to Consider Before Designing Your Product Packaging

When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but coming up with an idea that’s going to seriously wow your customers is not always easy. That’s why it’s important to keep the following strategies in mind before you start working on your design.

Get to Know Your Market

First of all, you need to get a solid understanding of the people who your packaging is going to be appealing to. Understanding your market is key to every success in business since, at the end of the day, it’s your target market that is ultimately going to turn into paying customers and bring the money into your brand. Spend some time learning about your market, what they prefer, what they enjoy, and what leaves good first impressions on them. You might find it useful to conduct a survey with members of your audience to determine the type of packaging that is likely to appeal to them the most.

Check Out Your Competitors

No matter how appealing your product is, it’s never going to stand out on the shelf if it looks like a carbon copy of a competing product. And if the competing product has been around in the market for longer, you may find that customers don’t even realize that yours is new and available. That’s why it’s so important to check out what your competitors are doing before you begin to design your packaging. Consider the colors and design elements that they use and think about what they are doing well so that you can incorporate something similar into your packaging design and do better without copying it completely.

Consider Your Product

The product that is going to be inside the packaging should also be considered when you are putting together packaging design. Your packaging should clearly convey what the product inside is and what it can offer to the customer. Avoid any packaging that could be misleading, no matter how nice it is to look at; the last thing that you want is your customers to believe that they are buying something else.

Keep it Simple

Another factor to bear in mind is simplicity. You don’t want the packaging to overwhelm the product itself and for customers to be disappointed with what’s inside because they expected something more based on what they saw on the packaging. If the packaging completely covers your product, be sure to add a picture and a description so that customers can clearly see what they are getting. Keep it simple and to the point; no customer wants to spend forever reading the back of a box just to try and figure out what’s inside.

Keep these tips in mind, and you’ll be on your way to designing product packaging that makes an impact.


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by Marissa Collins //

Opinions expressed by contributors are their own.