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5 Ways Investing in Employee Certification Benefits Your Entire Company

5 Ways Investing in Employee Certification Benefits Your Entire Company

As a business leader, you’re required to wear many hats in your organization and assume various roles. From the obvious leadership role to employee oversight and monitoring, all the way to project management, workflow optimization, and even innovation – a leader has to do many things to ensure a successful business year. That said, no human is an island, and you can’t expect to lead your company to its goals all on your own. No, your most valuable asset is your employee collective.

If you want to succeed in 2021 and take your small business forward during the pandemic, you need to optimize your workforce. This means enabling seamless remote collaboration and communication, implementing digital transformation, but most importantly, it means investing in employee certification. Getting your employees certified and recertified not only ensures compliance and minimizes risk, but it also paves the road to higher productivity, happiness, and long-term growth. Let’s put all of this into perspective and take a look at the five ways investing in employee certification can benefit your entire company.

Improving Staff and Office Efficiency

To start, a business leader should always try to find new ways to elevate office and workflow efficiency, particularly if you’ve adopted the remote work business model. Now that the COVID-19 pandemic has forced many companies around the world to send their employees home, leaders are faced with a difficult challenge. How do you maintain operational efficiency, retain your company culture, and keep productivity high when people are working from home?

There are many solutions out there, of course, but having your key staff certified in workflow and employee management along with office optimization in the digital realm is definitely one of the most effective choices. What’s more, investing in individual certifications for every employee will invariably elevate their productivity with new skills and knowledge that allows them to do their job better and achieve higher goals.

Minimizing Risk and Ensuring Business Continuity

Industry-specific and job-specific certifications not only affect productivity and performance to a great extent, they also help keep the business on the right track. Getting the right certifications minimizes legal liability and risk, but it also minimizes the risk of human error, downtime, and unwanted setbacks. The right certification will ensure that the employee is eligible to assume that specific job role, and that they have the skills necessary to keep the operation running smoothly.

Ensuring business continuity is one of the most important elements of successful leadership and management in the new normal, because a single setback can cost you dearly. In order to stay afloat now and in the months and years to come, you should enable your employees to get certified for specific tasks and mission-critical objectives.

Developing Crucial New Skills

Nowadays, no employee wants to spend their entire career being stuck in one place. There is a reason why employers have been struggling with employee retention in recent years, and a big part of that problem is the fact that modern employees want and need to grow. Take the healthcare industry as a prime example of how certifications benefit companies and employees.

In healthcare, getting certified and recertified online regularly is not only about advancing the individual’s career, it’s about advancing the medical practice as a whole. When a medical professional acquires an important certification like ACLS or PALS, they bring more value to the entire organization and allow the business to expand its level and quality of service. The same goes for every industry, so no matter the sector you’re in, getting your employees certified will help keep them passionate about their work while growing your business.

Ensuring Business Agility and Flexibility

In the new normal, some of the most important elements of business survival are agility and flexibility. Your organization needs to be agile and flexible enough to respond to new industry trends on a moment’s notice, and even take proactive steps to prepare for emerging trends in order to capitalize on future opportunities.

You can only do this by having a skilled and trained workforce on your side, especially in the fields of analytics and data science. These experts need to have the right certifications that will allow them to use creative and technical skills to generate actionable reports that you’ll use to make better decisions. Having a higher certification means that the data scientist has advanced skills that will help your company grow.

Preparing Employees for Innovative and Transformative Roles

Last but not least, keep in mind that investing in the right certification programs prepares individuals for advanced roles in your company, including leadership positions, innovation teams, and many other positions that can transform your business.

The good thing about this is that you can get your people certified online, with the difference between online and face-to-face learning being that they can get certified quickly and adopt new skills more efficiently. With synchronous and asynchronous learning that digital platforms provide, your employees should have no problem internalizing new knowledge in record time.

Wrapping Up

Certifications benefit the individual, yes, but an experienced leader knows that the right certification can take the entire company forward. With these tips in mind, go ahead and get your employees certified in the right fields to set the stage for long-term success.


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by Lilly Miller // Lilly Miller is a freelance writer, who focuses on the latest business trends, commercial design, and environmental issues. Settled in Sydney for the time being, Lilly shares home with two loving dogs and a gecko named Rodney. You can find her hanging out on Twitter.

Opinions expressed by contributors are their own.