Have you ever noticed how big brands captivate your attention? What do these outdoor signs have in common that makes them so impactful and iconic? It’s their design that is crafted to demand attention.
Signage helps to visualize the concept of your brand and helps communicate information to your target audience. The design of your signage lays the foundation for instilling interest in your audience.
A successful design for signage has attention to detail, is visually aesthetic, and maintains a visual hierarchy to help the audience understand quickly what you’re trying to convey. All this compels the audience to take action.
Your sign won’t be able to convey the right message if it camouflages into the background. So, if you’re looking to stand out from your competitors and increase sales, follow these simple signage design tips.
Vibrant Color Contrasts
The right color palette gives designers an idea of how they can communicate with users using appealing colors for interfacing. Hence, think about the audience you’re targeting and what colors would be vibrant enough that they can be seen from a distance.
The right color contrast helps people read your signs and understand the message of your brand. For example, if you’re focusing on women, green and pink would go great together. Green represents peace, while pink is a universal feminine color that is great for designing outdoor signs targeted at women.
Opposing colors like classic black and white or a neutral color paired with dark hues work great for promoting your brand.
Appropriate Font According to Your Business Model
Choosing the right font style can make or break the message you’re trying to send. They evoke buried emotions in your target audience and impact the “feel” of your business greatly.
To be able to choose the right font, you need to differentiate between typography, typeface, and font. Both typeface and font mean the same thing in a broader context.
For a business logo or sign, you need to have crisp and clean fonts that showcase the integrity of your brand. Strong bold font styles create a commanding feeling and show how powerful your brand is.
Using a mix of font styles also has an impact on the message you’re trying to convey. There are many different font styles that you can choose from, including Sans Serif, Georgia, Times New Roman, and more. Of course, the font style you end up selecting would depend on your brand’s ideology and what it is you are trying to convey.
Scaling and Sizing
The right proportion of the elements, layout, and text in your signage impacts your message greatly. Laying out each letter separately increases visibility. Outdoor signs also need to be readable from a distance. If the reader is not able to read the text on the signage, it can bring you no good.
Captivating Graphics
Humans have the ability to comprehend visual data faster compared to just text. It helps them to process the information 60,000 times faster, which is a staggering number.
The key is to “speak” through the graphics in your signage. It helps your brand to help them see your mission and what you have in store for them. Graphic content also lives in long-term memory, so you know the target audience will hold onto the message.
You need to include meaningful images to be sure that the audience will perceive the message as you want them to. Be sure to include graphics that bring out the message of your brand. Avoid using any blurry images that might throw the viewer off-track and give the wrong impression to your audience.
Hire a Professional Company
Do you want to design outdoor signs that captivate attention and bring in increased value for your business? If yes, then you should connect with an experienced signage design service that can help you achieve your objectives in the most effective way.
Professional signage companies like Signs New York help design captivating signage that sets you apart from your competitors and provides unparalleled value.
The Right Location
Picking the right location for your signage can be a bit tricky. You need to see what routes your target audience would take. For example, if you are targeting parents, outdoor signage near a school would help you target the right people.
You should also consider the color contrast and lighting elements when placing your signs. For instance, if you’re placing the sign on a quiet highway, you can use neutral colors to deliver your message with a bit of lighting.
Minimal Signage Designs
Minimalistic signage designs are the right type of design in today’s era. They help to deliver your message in a quiet and calm way. It also helps not to overwhelm your target audience with too much information and communicate the essence of your message in a short way.
Also, use enough neutral colors like white to differentiate the important elements and message in your signage design. Aim to have 30-40% white space when designing your sign.
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