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Why Outsourcing Is One of the Best Things You Can Do for Your Business

Why Outsourcing Is One of the Best Things You Can Do for Your Business

Time is the most crucial limitation for any entrepreneur or small business leader. Outsourcing makes it possible for you to keep your attention focused by streamlining productivity into the hands of specialized experts. It saves you the hassle of investing precious resources and hours. You can look forward to building your company for the long-term without stressing over the details of hiring a permanent employee. It’s the future of freelance contracting.

Outsourced Marketing

When you start looking for ways to effectively outsource, the most easily-accessible industry is marketing. You’ll most likely find numerous professional marketing businesses in your area and countless digital service providers. The marketing business is booming which means you should be able to find a great deal with someone who specializes in your industry.

Optimizing your ads can be a hit and miss learning process. The flow of internet traffic takes massive amounts of research and know-how to master. Search engine optimization guidelines are constantly evolving as well. Complex algorithms and a keen sense of engaging keywords are just the tip of the iceberg.

It’s simple to purchase flat-rate online marketing packages for your website. You can reach out to individuals or established companies. Don’t forget to contact local offices too. Relying on a marketing team to take care of your brand-awareness is worth the investment. You don’t have to reinvent the wheel yourself. Get an idea of what type of marketing will have the most significant benefits. Social media, traditional advertising, and video advertisements are usually the best bet.

The next step is getting in touch with a reputable agency. Check out any reviews you can find of the top companies in your area if you want to go the brick-and-mortar route. With the advent of video conferencing and communications technology, you’ll do just fine even with out-of-state marketers. You can usually be as involved as you’d like to be throughout the process too. In the end, you should aim to find someone who can improve your publicity with the least necessary input from you.  (97th Floor)

Outsourced Secretary

Outsourcing a great secretarial service can be a little more tricky, but the advantages definitely outweigh the risks. In the worst-case scenario, you’ll get sub-par results and end your business relationship. With diligent screening, you’ll find a capable individual, while avoiding the trouble of creating a new job position. If you want a more reliable option, then you can opt-in to a digital assistant program.

With a quick online search, you can find a decent provider, so you don’t have to worry about paying the contracted secretary directly. You don’t necessarily need an on-call secretary 24 hours a day. Contracting someone to do the job when it needs to be done can save you from paying unnecessary wages when you don’t really need any help. You can set up specific work hours and specific duties to make your environment as efficient as possible.

Some small business owners often overlook proper record keeping when outsourcing a secretary or other contracted service. It is crucial to maintain accurate financial records in compliance with the various statutory laws and good accounting practices as laid down by the Financial Reporting Standards. Recent changes to the Companies Act will redefine the criteria for a company to be exempted from audit requirements. So regardless of what route you choose for secretarial services you should always make sure there is a traceable record of payments being kept securely. (Sandhurst Consultancy)

Outsourced Bookkeeping

You probably plan on continually growing your business, and that’s why finding an outsourced bookkeeping service is essential. Outsourcing your financial record keeping to a 3rd party makes up-scaling a cake-walk. When you have a staff member handle the bookkeeping, they can cover a limited amount of number crunching. You also get the added benefit of privacy. If it’s vital for you to maintain the confidentiality of your financial situation, then getting an outsourced accountant that isn’t local is a benefit to your company.

It’s common for employers to delegate accounting responsibility to a staff member. That’s likely due to convenience, but it’s not a smart move. Training someone to get the job done right takes countless working hours, and leaves room for discrepancies. It’s like putting your well-being into their hands.

The main characteristic you want to look for in a bookkeeper is extensive up-to-date knowledge on tax laws and regulations. It’s just safer to leave it up to a team of experts that make a living dealing with these issues every day. Managers and leaders shouldn’t be spending their time balancing books when more critical work needs to be done either. An outsourced accountant will have your statement ready for audits and taxes without any problems.  (Bookkeeping Express)

Outsourced Web Design

Have you ever looked over a website and were amazed by how sleek it was? Great web presence isn’t by accident. Chances are that the person who designed and brought it to life was contracted. It was likely someone who has proven experience in programming. That’s what you need if you want to make your company stand out from the rest. Look for someone who deals with the most popular platforms like WordPress.

It’s typical for most website-designers to act as a middleman and up-sell for hosting services, so watch out for that. If you’re going to outsource your website design, then be sure that you only outsource the design of the site, making sure it’s host-ready (and that they are adhering to good web design principles). Outsource website-creators often charge much more for hosting than what it could cost you to do it yourself.

Another thing to watch out for is routine servicing in your agreement. You’re counting on the job being done right from an experienced designer, so don’t worry about making an agreement for servicing your site. Just pay as you go when trouble arises, unless you plan on creating several websites.

Outsourcing your website design is a relativity long-term investment that won’t break the bank. Be sure to understand your marketing goals and have a strategy before you enlist a designer. You don’t want a site-creator to act as a marketing guru because you could easily get poor traffic results and a bad conversion rate. Your designer will usually include content with your site too. Make sure they either have quality writing skills or outsource your ad-copy to an adequate editor. Expect to get input from a good developer and give any suggestions an honest reflection. (Forbes)

Take Advantage of Outsourcing to Build Your Business

You can find many beneficial ways to improve your business practices with outsourcing. This list is an excellent place to start and build on, but don’t neglect to look over your operations for outsourcing opportunities. The end-goal is to build efficiency by saving your skilled employees from unnecessarily investing their time.

Look for openings in your business to delve into contracted work instead of the costly process of hiring new employees. Leave your team-leaders and supervisors to do the job they are paid to do instead of overburdening them with erroneous tasks. You can cut losses, build revenue, and increase proficiency by putting in the small effort of screening outsourced workers. Digital services are especially lucrative when outsourcing because of the ease of which you can find a reputable contractor. The possibilities are limitless when you take the time to save yourself some time. Get out there and start outsourcing today!


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by Eileen O'Shanassy // Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter: @eileenoshanassy.

Opinions expressed by contributors are their own.