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4 Major Factors That Contribute to the Success of Your Small Business

4 Major Factors That Contribute to the Success of Your Small Business

While all small businesses start with a dream, only some of them successfully achieve it. Others turn into a nightmare when the first obstacles and challenges start to occur, and they never succeed to surpass them. Although the personal traits of the owner and their financial and professional backgrounds differ, there are certain things small businesses that succeed have in common. Here are the factors that can contribute to the growth of your business.

Knowing How to Manage Your Cash Flow

The survival and the success of your small business enterprise will largely depend on how you handle the cash flow – data shows that  82 percent of businesses that fail, default because of the poor cash flow management.

As a small business owner, you don’t have to be an expert in finance, but learning a few basics in addition to hiring a professional to help you avoid the most common pitfalls, can make it or break it when it comes to achieving your business goals.

In order to keep your business afloat when times get rough, it’s crucial to have a good financial plan in place, in the form of a 12-month cash-flow forecast, based on your company’s historical data and the relevant data in your industry.

Once you have created such a plan, stick to it, and never make any purchasing decisions unless you know how it will affect your company’s bottom line.

Knowing How to Handle Risks

While a great deal of your business success depends on having a plan and following it through, accepting that a certain amount of risk-taking is also a part of business life can be crucial for the expansion of your business.

Unless you are ready to take well-calculated risks, such as hiring new employees or purchasing new equipment, your business is unlikely to grow. You can also consider reinvesting your existing capital into a more liquid form, by trading stocks or taking part in foreign exchange trading via EverForex, which are some of the possibilities you can use to make more profit and direct it towards in-house operations.

It’s crucial to build your personal investment portfolio so that you can minimize the risks by choosing the right portion of the profits gained.

Asking for Support

During the very first days of your business startup, you’ll be doing most of the work yourself, with little help from your closest and dearest ones. As your business grows, the time will come when the challenges will become too much for you to handle, as you’ll lack both skills and time.

Acknowledging the fact that you can’t do everything on your own, as early as possible, can bring many benefits to your business. You’ll be more inclined to ask for the support of professionals and avoid problems which can occur later on.

Besides professionals, the support of other small business owners can be crucial when times get rough.  as you can learn many important lessons from their personal experience. Build your own professional network as these connections may be very valuable in the future.

Focus on Marketing

One can never overestimate the power of marketing if they want their business to succeed. Starting with word of mouth marketing and other traditional techniques to the numerous digital strategies which are employed nowadays, you can’t imagine a successful business without engaging your target audience with well-tailored content.

Start with your website and advance to social media channels that are used in your industry. Use these profiles to communicate with your target customers, educate them and offer useful and relevant content. Engage your customers with discounts, contests, and competitions, incentivize them for providing you with referrals and recommendations – options for pushing your business forward are endless if you know how to use them right.

Assess how you stand when it comes to these factors, do what you can to improve, and take your business to the next level.


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by Carolin Petterson // Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.

Opinions expressed by contributors are their own.