Are you still using print, radio, or TV to promote your business? Traditional marketing methods like these don’t make the impact they once did. That doesn’t mean they don’t work anymore. They do. But they’re costly and they eat away at your profits. So using a different way to produce leads may be …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
3 Things Never to Say in Starbucks
Starbucks is the de facto office for many entrepreneurs, freelancers and small business owners. It is an ideal place to meet with clients and prospects and to talk shop with partners. As much as Starbucks is a comfortable place to get work done, and as common as it is to see someone set up a …
Are You Making One of These 3 Common Marketing Mistakes?
Running a small business means making a large number of decisions on a daily basis, some of them related to marketing. And, certainly, you make each one with the end goal of getting your name out there so you can grow bigger and stronger. But what happens when your decisions are inadvertently doing …
How to Keep Social Media from Feeling like a Vortex
One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, …
7 Ways to Make Your Web Content More Persuasive
Your website is just one of many tools that you can use to promote your small business, turning potential clients into paying customers. While deciding what domain to use and what graphic designs will speak the loudest to your target market, one other important consideration you need to make is the …
Engagement
“You guys, come over here and celebrate with us. Melissa just got a new puppy!” We looked to both sides, and then even turned around to see if there was someone behind us. Surely, the jolly woman behind the counter couldn’t have been talking to us. Nope, there was no one else. She actually was …
