Marketing stunts have been around for as long as the art of marketing itself, and frankly they are often quite annoying. Some of them however, have proven by sheer success that they were also a stroke of genius on the part of their creator. Consider the following examples. The Wait …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Why Your Website May Not Be Converting (And What to Do About It)
One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours …
3 Common Grammar Mistakes that Make Your Marketing Content Unprofessional
Have you ever read a company’s marketing content, found grammatical errors and, as a result, questioned whether you wanted to do business with them? Unfortunately, this happens all of the time, causing great small businesses to lose out on profits simply because their marketing content wasn’t …
Is Your Netiquette Hurting Your Business?
As a small business in the 21st century, you likely use the Internet for a number of communication-related functions. After all, keeping in touch with your clients, suppliers, and employees is much easier when you can do it by computer. While this type of advancement is great in that you can send …
Your Website Has Misspellings. And it Speaks to Your Professionalism.
There are so many things to consider when building a website. Is it programmed properly? Is it attractive? Is it secure? Does it say what I need it to say about my company? I could go on and on. You might be able to answer “yes” to all of these questions. But what about this one: Has your website …
Email Remarketing and How to Use it to Your Advantage
Many people decide to quit their purchases a moment before they enter their credit card or PayPal data in the checkout page form. We all know this feeling. Just think about all the times you entered the retail store, tried a pair of shoes or jeans and left the store without buying them. If the …
