So much time has passed since the dawn of social media, and yet, its impact only continues to grow. Businesses now rely on social media’s reach to make sure their customers can get in touch anytime, and they compete for the attention of their followers to increase engagement, loyalty, and of course, …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Why Professional Web Design Can Still Give You A Competitive Edge
We all know that there are now plenty of tools out there that can allow anybody to design a presentable looking website for their business, even if they don't have any coding or design skills. This is a good thing because it can allow small businesses to avoid the expense of getting a professional …
The Science and Art of Designing High-Converting Landing Pages
Did you know that some companies use forty or more landing pages for lead generation? In fact, more landing pages help companies generate more sales leads. Companies can increase their sales leads by 55% simply by increasing the total number of their landing pages from five or less to between ten …
3 Ways Customer Service Can Be Used as an Effective Marketing Tool
Gone are the days of traditional marketing techniques. Billboards, pamphlets, flyers, and radio ads just don’t pack the same punch that they once used to. Customers are done with gimmicks and mass marketing campaigns. Instead, people place more stock in what they or their friends experience …
Conducting Market Research? Avoid These Common Mistakes
Market research is an essential tool for all brands. Not only does it give you deep insight into your consumer's buying patterns, but it better equips you to strategize your business plan effectively. At the same time, it is essential to have proper market research at your disposal. Proper market …
5 Ways to Improve Your Online Business Presence
If you want your business to do well, it needs to have a good online presence. Even if your business doesn’t sell products or services online, you need to be able to have your potential customers find you online. Everyone is active online today, and so is your competition. If you aren’t trying …
