Whether you're a new or established business, there's one thing that you must rely on to spread the word: effective marketing. There are a variety of ways you can reach your target audience, but in order to get the most bang for your buck, you'll want to step outside of the norm. Here are just a few …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
3 Simple Ways to Trigger an Explosive Word-of-Mouth Marketing Campaign
If there’s one expense most businesses would rather do without, it is advertising. Not just because it is complicated, but because it is expensive and the results are not always predictable. That is why the best form of marketing is always word of mouth marketing (WOMM). But why is WOMM so …
Ace Your Social Media Ad Campaigns with These 10 Tips
Nowadays, the digital space is saturated with ads. With brands fighting for the attention of their audiences, and competition at a fever pitch, social feeds can be overwhelming to look at. More and more people aren’t even reading ads anymore, they’re skim-reading and are only absorbing information …
The Influence of Infographics Across Multiple Parts of Your Business
Using infographics to efficiently inform others of complex systems and dense data sets is nothing new. Before the internet, infographics were most commonly seen in newspapers and magazines, as well as mass transit mapping and historical diagrams. Graphic displays in the digital age, while still used …
Here’s Why Your Content Strategy Should Include Blogging
If you look at your timelines, the most shared posts are video content, which are usually around three minutes at most. This is why it is so easy to think writing blog articles may not be as important anymore as creating vlogs or short clips. However, putting blogging aside may hurt your views …
8 Sure-Fire Ways to Get More Customers Through Your Doors
Getting customers through the door is tricky business. In fact, only 15% of B2C products sales are closed directly through the Internet, so new acquiring new customers is as important as ever. Thankfully, there are some simple tactics to attract more footfall. Here are eight tips for getting …
