Setting and meeting customer expectations is a never-ending process and can be quite the balancing act. Striving to maintain positive relationships with clients results in a more satisfying work environment and greater level of output. Due to advances in technology, customers expect more than ever …
Advertising Articles and Interviews (tag)
10 Small Business Marketing Trends For 2017
Most small businesses do not have the kind of capital and the staff like that of the big companies. This is why a well-thought-out and creative marketing strategy is vital. If you are a marketer with experience, you know how important it is to keep up with the future of business trends, new …
Instagram Marketing Tips from Top Brands
Instagram is all about creating a positive first impression. When customers land on your page they should instantly get a positive impression of your business. Your Instagram page should represent what your brand is all about and look to connect with your customers in a meaningful way. This …
4 Technologies that Will Change Business in the Near Future
As technology continues to evolve, businesses are forced to overhaul the way they conduct themselves. While many entrepreneurs have benefitted from using new technologies in new ways, the future promises even more. Cloud computing, for example has eased delivery of services, reduced the cost of …
9 Creative, Budget-Friendly Ways to Advertise Your Business
Statista reports that, from 2011 to 2015, businesses in the U.S. spent more than $863 billion total in advertising-related expenses. Furthermore, these costs increase around $10 billion annually, which just goes to show that getting your name, products, and services out there can take a huge chunk …
4 Tips for Local Businesses to Design More Effective Adwords Campaigns
If you haven’t heard of Google Adwords before, Adwords is Google’s paid advertising platform. Essentially, Google reserves the top 2-5 spots in their search engine results for businesses that pay Google for their listing. When a search engine user clicks on one of the ads, the business pays Adwords …
