When you’re selling a product, your packaging is likely going to be one of the first things that your potential customers will see, and it could very well sway their decision of whether or not to buy it. Creating packaging that stands out from the shelf for all the right reasons is a must, but …
Branding Articles and Interviews (tag)
5 Effective Branding Tips for Entrepreneurs
For many entrepreneurs and start-ups, branding is an ambiguous and overwhelming task to consider because there are a lot of moving parts that make up a brand, both tangible and intangible. In many ways, the effectiveness of your branding correlates directly with the success of your business. Here …
How to Boost Brand Trust with UX Design
Every business in operation these days is a part of the digital business community in some way. Even if you don’t offer services from the digital niche, the sole fact that you have social media accounts and/or a website means that you are a “digital business”. As a digital business, communicating …
5 Ways to Make Your Business More Personable
Building brand loyalty can be tricky. After all, you're asking people who you have no connection with to transfer their buying preferences to you. While it seems like a daunting task, it is a rewarding one as evidence has shown that businesses that are able to make an emotional connection with their …
Reasons Why You Need a Franking Machine for Your Business
Despite the advancement of new information and communication technology, standard mail still remains relevant to certain businesses; however, postage rates can be costly depending on the type of mail that you are sending. One way to overcome this challenge is to use a franking machine. Here are some …
Online and Offline Strategies for Placing Your Logo in 2020
Have you been trying to think of the most profound places to strategically place your merchandise logo to influence potential customers? If yes, then you are on the right track to a better understanding of branding, considering this is a problem people face day in and day out in the business …
