Video is quickly becoming the primary medium for consumers to gain information about products and services, and more and more companies are realizing this and incorporating video in their marketing strategies. Take a look at this infographic, submitted by Tom Hopkins at One Productions, and see if …
Content Marketing Articles and Interviews (tag)
What Should You Blog About? Topic Ideas to Consider
Blogs are great ways to keep in touch with your customers and clients. Plus, by updating them regularly, it constantly keeps you front and center in your customers' minds. This increases the odds that when they need your type of products and/or services, you will be the one they call. I’ve worked …
Six Pitfalls to Avoid When Writing a Case Study
Do you use case studies in your marketing program? If not, maybe you should. They’re battle-tested content marketing tools that make an impact. That’s why they're a staple of many content marketing programs. Put simply, case studies pack a powerful punch. They also provide a good return on …
Should You Start a Small Business Blog?
There are many marketing avenues that small businesses can take to effectively reach their target market. One of these is blogging, which may make you wonder if you should take this route in an effort to expand your marketing efforts. This isn’t without good reason, as blogs can serve many positive …
What to Do When Writer’s Block is Killing Your Blog
Plenty of business owners understand why a blog is so important: it builds community; amplifies your voice in the market; establishes you as an expert or a provider of unique products or services; and strengthens relationships with colleagues, partners and the press. But what happens if all that …
What is Digital Marketing?
Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation …
