The healthcare industry is complicated and it is key to get your company’s marketing strategy right. The need to carry out effective marketing is necessitated by the fact that the sector is undergoing changes in consumer behavior with increasing competition. It is difficult for most marketers to …
Marketing Basics Articles and Interviews (tag)
Tips for Marketing a New Brand
You might have the best product in the world, but it’s going to be useless unless the right customers know about it. Although marketing has become easier than it was fifty years ago, it has also become super-competitive. So in this article, we’ll share six useful tips that can help you reach your …
10 Must-Have Items for Any Trade Show
Employees jump through the hoops of emails, social media dealings, and searching for the right traditional venue just to make concrete impressions on their clients and potential business associates. Fortunately, trade shows present unparalleled opportunities for companies to showcase their …
A Guide to Help You Craft Convincing Marketing Messages
Customers buy products when you give them reasons to. You need to learn how to create messages that will turn potential customers into buyers. Every marketers’ dream is to create a promotion that will hit the headlines among consumers in the targeted locations. But this rarely happens because …
7 Common Small Business Marketing Mistakes
Managing your small business is one of the most exciting parts about being an entrepreneur. There are so many ways to promote your business and get the word out about your products or services and numerous opportunities for growth. However, owning a small business can also feel like you’re …
What is Marketing, and How Is It Different from Sales?
Marketing is the integrated strategic approach to identifying, reaching and preparing prospects or leads for the sales process. Marketing strategies can include: market analysis, public relations, advertising, pricing strategies, and customer service. The strategy behind marketing is to “pull” with …
