Starting and running a business can be costly. If we are not careful, spiralling costs can get on top of us and make our cash flow very unhealthy. So let’s look at some ways of saving on costs. This list of 5 free tools for small business is a great starting place. These tools represent not only a …
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4 Professionals Who are Critical to Startup Success
Having a unique product or idea is not the only key to creating a successful startup. It is almost impossible to create a viable business by yourself, so you need to build a team with the right types of professionals. You should find people who will supplement your own skills and knowledge to create …
Everything You Need for Building a Business from the Ground Up
You have a strong business idea and are ready to get your new company off the ground. Knowing where to go from there can be difficult for a beginning entrepreneur. New business owners are often excited to be realizing their dream yet neglect to take care of important details that are essential to …
Lead Generation Ecosystem: An Infographic
Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as …
9 Creative, Budget-Friendly Ways to Advertise Your Business
Statista reports that, from 2011 to 2015, businesses in the U.S. spent more than $863 billion total in advertising-related expenses. Furthermore, these costs increase around $10 billion annually, which just goes to show that getting your name, products, and services out there can take a huge chunk …
The Most Effective Brand Building Strategies
Branding is a word that you hear a whole lot about these days when it comes to marketing. Branding your business or organization means developing a business name, reputation and an easily recognizable symbol or logo that sets your company apart from your competitors. Developing a recognizable brand …
