B2B marketing strategies have always evolved with the current market and economy. In recent times, businesses have had to adapt to the shifts that have taken place thanks to the global pandemic. As such, some new marketing trends have emerged. Let’s take a look at five powerful B2B marketing trends to take into consideration.
Digital Marketing
Digital marketing has been a popular option for many years now. The pandemic made this trend even more popular since many in-person advertising events were cancelled and field marketing opportunities were lost.
There are many different digital marketing outlets. Search engine ads, display ads, social media ads, and email ads are what we most often think of as “digital marketing”, but it can also take the form of online video and audio advertisements.
If you’re still focused on traditional advertising, there’s no better time to transition to digital marketing than right now. According to Global Trade magazine, about 7 out of 10 B2B buyers and decision-makers prefer digital or remote interactions with vendors. It’s safe to say this trend will be around for years to come.
Guest Blog Posts and Articles
Contributing guest blog posts and articles to well-known websites in your industry can be a great way to increase awareness of your brand. The key is to get a byline that allows you to link back to your business. Not only will it get your business’s name out there, but it will also help build reputation and trust within your industry.
It’s important to put some thought into what blogs and websites you submit guest posts to. In addition to having a good following, they should be relevant to your target audience. For example, if your business provides content marketing for accountants, you might consider providing guest posts for popular accounting, investment, and financial blogs or websites.
Influencer Advertising
While most of us are familiar with influencer advertising, many haven’t considered it as a potential strategy for B2B marketing. But this advertising avenue deserves a closer look.
There are a few benefits to hiring industry expert influencers to promote your products or services. Business professionals who make B2B buying decisions generally trust and respect these industry experts. They’re more likely to invest in products and services that industry influencers recommend.
This kind of advertising can be pricey. The key to getting the most bang for your buck is choosing the right influencers. For example, if your product appeals to the real estate industry, you’ll want to consider choosing leading real estate influencers. The more followers the influencer has, the greater the reach will be — and the more likely you are to create brand awareness. This can lead to greater profits.
YouTube Marketing
YouTube officially launched in 2005, and it’s only grown in popularity ever since. This is just another outlet where industry influencers can showcase their knowledge and help promote brands. As with influencer advertising, the key is to find the YouTube channels that appeal most to your audience.
Can’t find a YouTube influencer to suit your needs? You might also consider starting a YouTube channel for your business. This can be a great way to establish authority in your own industry.
Podcasts
Podcasts have grown in popularity since the pandemic. As of 2020, approximately 30% of Americans were listening to at least one podcast every month, according to Forbes. This means podcast ads can be a great asset to your B2B marketing budget.
Another way to market your business on podcasts? Join in. Q&A-style podcasts that allow you to be a guest speaker can be a great way to help increase brand awareness. The key is finding a popular podcast that’s relevant to your business’s target audience.
These are just five powerful B2B marketing trends to try out. Whether or not these trends will be here for the long haul, these are powerful strategies to help increase brand awareness right now. So, what are you waiting for? Try out these marketing strategies now to help promote your business.
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