Streaming TV is the digital delivery of television and video material via the internet. Known as ‘over-the-top’ services, streaming bypasses the limits of cable, broadcast, and satellite television systems.
Streaming TV continues to outperform cable TV in terms of popularity among users, with more than half of UK consumers claiming that streaming content on VOD platforms such as Netflix is more enjoyable than doing so on traditional linear TV.
With traditional cable TV being put aside by its rivaled streaming television counterpart, the days of simply scheduling a group of continuous adverts between ad breaks are not as special as they once were, with the dawn of streaming TV advertising.
So, what is streaming TV advertising and how does it differ from other forms of television advertising? Well – let us take a look at everything you need to know about streaming TV advertising.
OTT Advertising
Over-the-top (OTT) advertising is a form of advertising that is given to viewers directly through the internet via video streaming and OTT platforms such as AVOD services by Finecast or connected TV and other streaming devices.
With the rise of OTT advertising, marketers may now reach their target consumers directly in their own homes – or wherever they’re streaming from.
Streaming TV advertising provides marketers with the accurate targeting and analytical capabilities of a digital channel, allowing them to engage a new generation of TV consumers in an appealing and successful manner.
Where Streaming Ads Are Placed
OTT advertisements can be displayed across a multitude of streaming services such as Amazon Prime and Disney+, and a range of devices such as connected TV’s.
Any device or platform that streams video content over the internet can provide over the top video content, therefore streaming TV advertising is open to a huge market and a bundle of endless opportunity to reach out to a huge and diverse market that can be specified to meet your particular target audience.
Why Advertisers Are Using Streaming TV Advertising
Because of its rising abilities in expanding, monitoring, and data driven targeting, over-the-top TV advertising is a medium that can suit a wide range of marketing and sales efforts.
The capability to target precisely reduces waste and helps you to reach out to your target audience more effectively. Streaming advertising also enables brand advertisers to expand and enhance basic ad campaigns with targeted, supplementary tactics, as well as provide improved ad relevance, which leads to better engagement.
OTT advertising also improves accountability since evaluating the efficacy of TV advertisements optimizes future ad campaigns.
Final Thoughts
Broadcast TV gave way to cable and satellite – and now streaming TV is sweeping over and beginning a new era of TV viewing. This represents a significant advancement for marketers in regard to targeting effectiveness and measurability, as well as adapting television advertising to make it more accessible to a greater variety of organizations.
This effective way of advertising increases engagement, improves accountability, and reduces waste, making it an advertising technique that will change the future of advertising forever.
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