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Audio Interview with Brian Lawley on Becoming an Effective Product Manager

Audio Interview with Brian Lawley on Becoming an Effective Product Manager


In this interview, Dean Rotbart and David Biondo talk with Brian Lawley, Founder and CEO of the 280 Group. The 280 Group works with organizations and individuals seeking to improve their product management skills through training, coaching, templates and books based on the group’s trademarked Optimal Product Management framework.

A Product Manager, according to Brian Lawley, is the person ultimately responsible for the success of a product—someone who is knowledgeable about the product’s details, market, customers, and competition. Since most small businesses don’t have a dedicated Product Manager on staff, that responsibility usually falls to the business owner. Brian talks about what makes a successful Product Manager and explains some of the “Rules” that good Product Managers should follow.

In addition to being the CEO and Founder of the 280 Group, Brian Lawley has authored three books: The Phenomenal Product Manager, Expert Product Manager and 42 Rules of Product Management. He is also a guest writer for such publications as Software Development Forum newsletter and Softletter and is the former President of the Silicon Valley Product Management Association.

About Monday Morning Radio

Monday Morning Radio is a podcast produced by Dean Rotbart and David Biondo that contains interviews with successful and innovative business people and business experts. The program is produced in cooperation with the nonprofit Wizard Academy, an Austin, Texas-based school for imaginative, courageous and ambitious entrepreneurs.


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