Dean Rotbart interviews Bo Bennett, a self-described “serial entrepreneur” who has started and sold several successful businesses and also hosts seven active podcasts, which range in topics from public speaking to marketing to science.
In this interview, Bo discusses some of the benefits that a podcast can have for a business, which include reaching potential customers and building credibility. He points out that podcasts are a great way to extend your current audience and reach people that you may not reach with other forms of marketing.
Bo Bennet is currently the founder and CEO of eBookIt.com, which formats and distributes eBooks and digital audio books, and president of Archieboy Holdings. He holds a Ph.D. in social psychology and is the author of five books, including Year to Success and Logically Fallacious.
About Monday Morning Radio
Monday Morning Radio is a podcast produced by Dean Rotbart and David Biondo that contains interviews with successful and innovative business people and business experts. The program is produced in cooperation with the nonprofit Wizard Academy, an Austin, Texas-based school for imaginative, courageous and ambitious entrepreneurs.