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What is SEO and Do I Need It?

What is SEO and Do I Need It?

Have you ever heard of the term SEO but feel unsure of what it stands for? Don’t worry, the top SEO agency is here to explain exactly what it is and why it’s so important that your business get involved right away. Keep reading to learn more.

SEO stands for search engine optimization. When you type in a phrase or a word into Google or another search engine, you are given a list of websites to choose from. The very top ones are highlighted and are paying to be at the top. The ones right under have a high-ranking SEO. They are doing specific things that Google wants them to do and following a strategy in order to rank at the top.

We want to ask you a quick question. How often do you go to the third page of Google let alone the 75th page? Probably very rarely. In fact, 75% of people don’t continue reading websites after the first page. That is one of the main reasons why it’s critical to be on the first page of Google.

On top of that, how often are people clicking on your website if you are ranked high? Probably quite a few. If you have a popular business that people are searching for, the amount of people clicking on your website will go through the roof if you are at the top of the first page compared to the second or third page.

If you sell a product on your website and you are ranked on the 3rd page, let’s just say 100 people still visit your website each month. Of those 100 people, 20 typically purchase a product. That means that you have a 20% conversion rate. Now imagine you are on the top of page 1 on Google. Suddenly you have 1000 people coming to you website. The conversion rate stays the same. That means that you have 200 people now purchasing products from your website. This means your sales go through the roof simply because you have a good SEO strategy set up.

There are many different SEO strategies out there. The main thing to think about is doing them gradually and being consistent. Marketing is all about consistency and Google wants to see you as a consistent company. They don’t want you doing all of the tricks at once. They want you to grow and slowly increase your ranking.

This is why working with professionals when it comes to SEO is a great idea. Although you will be paying for the service, you won’t be paying for any advertisements. It is all organic marketing. It really will have a huge return on your investment over time with your business.

As you can see, SEO can play a critical part in the overall success of a business. Make sure that you are patient and do the right things. It’s also important to stay up to date with the latest things Google is saying. What they want out of a website can change from time to time and it’s important that you make these small charges as quickly as possible. It’s a sure way to stay ahead of your competition.

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by Harvey Carr // Harvey Carr is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.