Shopping by value involves a balanced approach that considers both what you're getting and what you're paying. It's common for me to ask prospective clients if they are shopping by price or by value. If they say price, I tell them we probably aren't a good fit. Why? For two distinct reasons. First, …
Company slogans or taglines have a long history in advertising. Some of the first popular slogans include Ivory Soap’s “99 and 44/100ths percent pure” tagline which was used with the product’s debut in 1879. In 1886, Coca-Cola used the slogan “Drink Coca-Cola”, and since 1896, The New York Times has …
Host Dean Rotbart interviews Amy Friedrich, Vice President with Principal Financial Group about the recently released survey results of the 2014 Principal Financial Well-Being Survey. The survey polled 600 small business owners who are actively involved in the management of their company on topics …
Monday Morning Radio host Dean Rotbart interviews Paul Batz, Founder and President of Good Leadership Enterprises, a Twin Cities-based organization whose mission is to spread goodness in leadership and business through leadership coaching, events, books and programs. In this interview, Paul talks …
Listen as Dean Rotbart, host of Monday Morning Radio, interviews Menachem Lubinsky, President and CEO of Lubicom Marketing Consulting in New York. Lubinsky is most noted for his expertise in the kosher food market, having founded Kosherfest, the world’s largest business to business trade show for …
Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a …
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