As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start. Once you do get started, do you know how to keep things going? One of the hardest aspects of social media marketing is …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
The Difference Between a Media Alert and a Press Release
How to use a Media Alert for event promotion Communications consultants and PR professionals help clients gain exposure and promote events through strategic deployment of media outreach tools including the old standbys: the press release and the Media Alert. Media Alerts are particularly effective …
5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them
Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but …
How to Manage Online Reviews: Your Reputation Precedes You
These days no deed, good or bad, goes unpunished. The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before. Unhappy customers, and happy ones if you are lucky, have many options for letting …
A Quick Primer on Generational Marketing
Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …
Word of Mouth is Great – But Who is Talking About Your Business?
Three Steps to Harness the Power of Word of Mouth for your Business Word of mouth is an important first step in marketing a small to mid-size business, and it is critical for a successful start to a new business operating on a limited budget. After launch, word of mouth continues to play an …
