Chances are good that you started your business because you’re good at what you do. Hopefully you love it too, but there is no doubt that you have qualities that help you excel in your particular field, which is why you decided to take the often difficult journey to business ownership and sell your …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Cause Marketing Really Works
A small business with virtually no budget can earn itself profitable marketing visibility if it thinks creatively and aligns itself with the right cause. Customers and celebrities alike will break all the conventional commercial rules when they feel they are doing so for a worthwhile charity or …
Don’t Let the Mobile Trend Pass You By
A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website. According to the 2013 …
The #1 Mistake Small Businesses Make on Their Website Content
As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their …
Small Business Web Design: Template or Bespoke?
Are you considering creating a website and aren’t sure whether you should use a template and do it yourself or go with a bespoke website and have it custom built for you? This is an important decision for small businesses everywhere, especially in this day and age where everything (and everyone) is …
Empower Word of Mouth Marketing
Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business. There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about …
