According to research, traditional marketing doesn’t evoke the trust and authenticity it once did. A recent report shows that almost half of customers are already using ad-blocking technology because they don’t believe paid advertising. On the contrary, customers put a large amount of trust in …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
4 Low-Cost/High-Value Ways to Market Your Small Business
As a business owner, it’s natural to think about what you want and how to go about getting it. So, when it comes to marketing, it's sensible to discuss an overarching plan and it's practical to discuss techniques for achieving your business objectives. But this type of thinking is missing an …
Should You Create a Different Website for Each Store Location?
There is no one right answer to the question of whether or not to create a different website for each of your store locations. Historically, companies have approached this a variety of ways. However, if you are considering creating multiple sites, here’s a look at a few valid to consider. Franchise …
Why Affiliate Marketing Matters
Look out, kids — there’s a new marketing buzzword in town, and its name is “affiliate marketing.” This might be a term you’ve heard used in the office or on marketing blogs, but there’s a chance you’re still not familiar with what it actually means. Though you can surely imply some things about it …
5 Branding Lessons You Should Learn Before Starting a Business
There is no easy path to becoming a successful entrepreneur, we all know that. Business development is an art of its own, and so is marketing, employee interaction, product management, and so on. The magical formula that will make your brand stand out on the market simply doesn’t exist, even if it …
Understanding Your Brand’s Personality to Better Connect with Customers
Have you ever thought of your brand’s personality? It is certain that your customers have unique personalities that influence their buying decisions and reviews of your products, but what kind of a personality does your brand have? The concept of brand archetype dates back to the era of Carl Jung …
