As far as most companies are concerned, potential buyers fall into one of two categories: They are either other businesses, or they are consumers. Businesses that sell things to other businesses are called B2B and businesses that sell things to consumers are called B2C. Sure there are B2C2B and …
Brand Awareness Articles and Interviews (tag)
What Is Social Listening and How Can You Maximize the Use of It?
Social listening is an essential tool in marketing as it gives brands the opportunity to analyze, track, and respond to conversations about them on social media applications. While it’s an important part of audience research, it’s often overlooked by new companies that want to have a strong position …
The Power of Packaging: Custom Designs for Cost-Effective Marketing
Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play. A super-slick website can set you back thousands of dollars while social …
Leverage Your Business’ Social Media
Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these …
The Benefits and Costs of Investing in a Business Franchise
In the franchise business model, the franchiser allots certain privileges to the franchisees to conduct approved commercial activities like advertising products and broadcasting for a certain period of time. Such a business model is an alternative to others, such as the independent and corporate …
Ways to Increase Brand Awareness for New Startups
Startups face many challenges, but one of the biggest is building brand awareness. How can you create strong brand awareness that makes your company name memorable? The process will take time, but here are some excellent ways to help increase your brand awareness. Give Away Promotional …
