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The Power of Packaging: Custom Designs for Cost-Effective Marketing

The Power of Packaging: Custom Designs for Cost-Effective Marketing

Your product’s branding is integral to its commercial success. Nobody will know your awesome product exists without an effective marketing strategy, but trying to get your product noticed can become an expensive game to play.

A super-slick website can set you back thousands of dollars while social media marketing can rapidly deplete your funds, but there’s one key marketing strategy that doesn’t cost you an arm and a leg: custom packaging.

What Is Custom Packaging?

From personalized shipping boxes to custom-printed bags, you have the opportunity to boost your brand in 2021 with some fresh packaging. If your current marketing strategy isn’t cutting it — or you want to bolster your blossoming business — customized packaging solutions could form part of your new, cost-effective marketing strategy. Revolutionizing the way you sell and ship your products.

Why You Should Harness the Power of Custom Packaging

Your products’ packaging provides you with a unique opportunity to connect with your customers. For eCommerce businesses and online retailers, your packaging will be the first thing that your customers come into contact with. Making a positive impression with your savvy shipments is a sure-fire way to guarantee your customers a great experience and gain customer loyalty.

How to Design Custom Packaging

So, where do you start? The good news is that implementing customized packaging is easy. Simply follow the steps below to give your brand the marketing boost it needs.

Pick Your Packaging Carefully

Depending on the size, shape, and weight of the products you’re shipping, you’ll need to pick a shipping box or bag that’s going to protect your goods in transit without spending on excess materials.

Using too much packaging for your products will create unnecessary waste at your expense, so make sure your products are packaged effectively to cut down on waste. Not only will this benefit your business, but it’ll also conserve the planet’s natural resources. Pick a custom printed box that fits your product perfectly — this will help you create a satisfying and memorable unboxing experience your customers will want to tell the whole world about.

Select the Best Packaging Materials

There’s an abundance of eco-friendly packaging materials to choose from, all in an array of fully customizable designs. Not all personalized packaging is harmful to the environment, either. Eco-friendly packaging suppliers can provide fully customized packaging using vegetable-based inks printed on fully recyclable, totally biodegradable paper and cardboard packaging. This means you can create dazzling designs that’ll wow your customers without negatively impacting the environment. A real win-win!

Create Some Awesome Artwork

You don’t have to become a master designer to generate some eye-catching artwork. Instead, you can enlist the assistance of a seasoned graphic designer or a specialized design team. They’ll be able to use their skills and experience to conjure up some magical designs that are bound to get the right kind of attention.

Promote Your Brand’s Messaging

What does your brand stand for? No matter what products you’re selling, you can leverage your packaging to boost your brand awareness. Whether you want to shout about your sustainability, increase your online presence, or simply help the recipients of your shipments make the most of their products, custom packaging can help you get your message across in a fun and effective manner.

Need some tried-and-tested ideas? Why not stick a sassy hashtag on your shipping box to encourage your customers to tag you on social media, or share some innovative suggestions on how your customers can reuse or repurpose their packaging before they recycle it. The possibilities are endless!

Offer Your Customers Some Extra Value.

Do you want to go the extra mile for your valued customers? Use your packaging to sneak a savings voucher into their shipment or offer them something in return for their business. This will make customers loyal to your brand and make them feel appreciated, as well as help you to secure repeat business without breaking the bank.

Custom Packaging Designs for All Businesses

Fully customized packaging is a great marketing tool for all kinds of businesses. Not only is it inexpensive, but it’s also great for driving brand awareness, social media engagement, and generating a loyal customer base. If your business needs a boost, custom packaging designs will help give your packaging a punch.

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by Marissa Collins //

Opinions expressed by contributors are their own.