As a small business, simply having a building in which to conduct your business is a huge benefit to your growth and sustained success. If you’re sharing your building with one or more other businesses, though, learning how to share nicely can also be a big determining factor of your success in the …
Referral Marketing Articles and Interviews (tag)
More Than Just Logos: What It Takes to Build Brand Awareness
By the looks of it, you would never think that some of the largest companies in America have invested hundreds of thousands of dollars into the development of their logos. The best logos are recognizable and still simple. The simplicity of the design might lead you to think that both logo design and …
Lead Generation Ecosystem: An Infographic
Small companies engaged in lead generation marketing are often locking horns with big companies with deep pockets and deep knowledge. While the infographic below, the Lead Generation Ecosystem, isn’t a magic bullet, it will help any small firm level the online playing field. Originally created as …
Turning Networking Contacts into Referral Relationships
We all know about New Year’s resolutions – but summer is characterized by its own set of resolutions, particularly in business. When people resolve to slow down for the summer, they tend to go into overdrive by reaching out to networking contacts “one last time” before checking out. As a result, …
4 Effective Ways to Cut Small Business Costs While Raising Revenues
Cutting costs isn’t always easy. And when you’re trying to operate a small business, it can be even harder. But when you can pull up your online bank statement and see a number other than straight zeros on the screen, the comfort that gives you and the amount of anxiety it reduces is more than worth …
Interview with Sharon Vinderine on Building an Active Online Community
Monday Morning Radio host Dean Rotbart interviews Sharon Vinderine, Founder of PTPA Media. PTPA, which stands for Parent Tested Parent Approved, is a Canadian-based company that works with companies and entrepreneurs to provide authentic product reviews and help build brand exposure and awareness. …
