Advertising

15 Best Business Listing Places To Grow Your Online Exposure Now

Gone are the days when the Yellow Pages was the sole business directory to find local business listings. With the need to gain widespread exposure on the Web, it is essential for a business to be listed online in order to be easily found. People now tend to search online first when looking for a product or service, so being listed on multiple trusted online business directories … [Read more...]

Bait and Switch Marketing Woes

As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like lobster and I really, really love steak, plus, I was a recent recipient of an … [Read more...]

A Quick Primer on Generational Marketing

Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses.  Growing your business will require an accurate demographic snapshot of who your best customers are, and who potential customers you’d like to acquire are.  … [Read more...]