According to Statista, over 206 million unique people visit Amazon’s website every month. While not all of these shoppers will be in search of your product, there are still a lot of potential buyers to satisfy. To stand out from the 2.5 million sellers that are on Amazon, follow these five tips for success.
Update Your Product Details
Some sellers throw all of the products they are selling up on Amazon without providing specific details; however, if you take the time to provide exact information, your efforts will be rewarded. When a customer searches for an item, they typically do so in one of two ways.
- Through different product attributes: For example, a customer can begin their search in Women’s Shoes and go down a path that looks something like Athletic > Nike > Running > Black > Size 9.
- Through a specific keyword search like: “Women’s Nike Running Shoes in Black”
When a customer makes a search using either method, Amazon only shows your products to them if you have provided relevant and accurate information in your product description. This means that you shouldn’t skimp on the information you provide. Some details you should be sure to include are product title, description, size, and color.
If you are unsure of how to market your items, consider finding a sales analytics tool to help you include search terms and product identifiers, which are other crucial pieces of information, in your product descriptions. There’s a popular debate between Jungle Scout Vs Viral Launch, but feel free to check out other similar research tools as well to find the one that works the best for you.
Adhere to Amazon’s Rules
Some sellers blatantly break Amazon’s rules to try to appear at the top of customers’ searches, while others break the company’s rules out of ignorance. To earn and maintain your customers’ trust, make sure all of your practices abide by Amazon’s rules, take steps to educate yourself on Amazon’s selling policies, and adapt to new ones as they are established.
If you fail to follow the company’s rules, your account can be penalized or suspended. Do your best to be a rule-abiding seller so you can be in the good graces of both Amazon and your customers.
Keep Track of Your Inventory
Nothing is worse for a business than failing to keep track of inventory. If you sell a product to an eager customer only to find out that you don’t have any left in your inventory, you’ll disappoint the customer and lose their trust. This mistake is often the cause of account suspensions, so you should always keep track of your inventory to ensure you don’t oversell. Additionally, ensuring your inventory is updated is a great way to get into the Buy Box, which is exactly where you want to be as an Amazon seller.
Market Your Products
One of the biggest mistakes that both beginner and seasoned Amazon sellers make is failing to properly market their products. If you upload your products and hope that enough interested buyers stumble across your listing, you are depriving yourself of a lot of potential profit. Take the initiative and market your business and products through social media, blog posts, email marketing, and forum marketing.
Understand Your Competition
Unless your product is a first-of-its-kind product, you won’t be the only provider selling it on Amazon. To outsell your competitors, you’ll need to take the time and understand how they operate. How are they pricing their products? What features do their products include? How are they marketing their items?
Learn what works and what doesn’t and apply the knowledge you gain to your own business’s operations.
Conclusion
Being a seller on Amazon can be incredibly profitable; however, it’s a little different from a run-of-the-mill business, so you need to stay on top of your online presence and marketing efforts. In some ways, though, it’s the same as owning a traditional brick-and-mortar business, as you need to understand what your competitors are doing. To succeed as an Amazon seller, incorporate these five tips into your business’s specialized niche!
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