When starting to plan the development and launch of a mobile app, companies must make a few initial choices which will affect the budget allocated for the app, the way the app will look and work, and the possibilities for future scaling and upgrades. One of these critical choices is whether your mobile app will be web-based, native or hybrid.
What Is a Hybrid App?
In the recent period, there has been a sudden growth in the number of available hybrid apps, compared to native apps. There are several reasons that justify the increasing popularity of hybrid mobile phone apps:
- They are easily portable from one mobile OS to another, since the code remains the same and only the container is changed;
- It is far cheaper to develop a hybrid app than a native app;
- There are far more web developers available who can create hybrid apps than there are native app developers
- Maintenance and updating are easier for hybrid apps than for native apps.
The question is, then: why do we still talk about native apps and hybrid apps, when it is clear that hybrid apps have so many advantages over native? The truth is somewhere in the middle.
The Strong and Weak Points of Native Apps
As you may have surmised from the list above, native apps are more expensive and take longer to build, and there are fewer competent developers available to choose from. Also, you need to decide from the start which platform you want to develop your mobile app for, or pay for two different apps, one for Android and one for iOS, since portability is nearly impossible to achieve.
However, native apps are top performers when it comes to:
- Quality of graphics and sound
- Running background processes smoothly
- Superior user experience and user interface
- Making better use of the smartphone hardware (camera, RAM memory, storage, GPS)
- Better performance in offline mode
- Security – security is superior compared to hybrid apps
Therefore, if you plan your corporate mobile app to be focused on top-level graphics, user experience, and full access to native phone resources (camera, photos, or contact list), the native app must be your first choice. On the other hand, if these characteristics are not among your top priorities, you should opt for a hybrid app.
The Main Reasons to Choose a Hybrid App
The most frequently used business, shopping and networking apps are hybrid apps. This preference stems from the fact that, having a web programming code at the core, these apps perform much better in the online than in the offline environment. And this is exactly the way these types of apps are meant to be used.
Also, you can develop one core code for your app, repackage it in various native containers, and launch your app simultaneously on Google Play and Apple App Store.
Also, if you plan to develop a mobile app on a freemium model, or one which includes in-app purchases, a hybrid app will perform better than a native app. Other important considerations to take into account, when in doubt whether a hybrid app would be the ideal choice compared to a native app, are:
- Similar Basic Functions and Overall Look
Unless they are app developers themselves, people who install and use apps do not notice any difference between a native app and a hybrid app. The general user experience, the interface, and customization capacities are similar. Your company will not gain extra accolades or customer loyalty for offering a native app over a hybrid app.
- Fast Development and Deployment
Hybrid apps can be ready in a fraction of the time it would take to develop a native app. With a simpler structure and easier testing using web-based tools with which developers are already familiar, it is feasible to plan and launch a mobile app on a tight schedule.
- Simpler Third Party Integration
Adding a Facebook connect button, or a local weather or stock exchange widget in a hybrid app is very easy, compared to a native app. It all stems from the fact that the backbone of the app is web development code, which can integrate various snippets of codes from third party sources.
The decision to choose a hybrid mobile app is mainly motivated on its huge capacities to perform in an online environment, the affordable costs, and the fast development schedule. However, if top notch user experience and security are the main priorities of your organization, you should probably resize your budget adequately and opt for a native app.