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Why Are Vision Statement Examples So Popular with Small Business Owners?

Why Are Vision Statement Examples So Popular with Small Business Owners?

Here at Businessing Magazine we’re constantly working to improve our publication, to better the reader’s experience, and to publish content that’s useful to small business owners and entrepreneurs. If you’re gearing up to start your first business venture, you’ll find tons of content that will inform and inspire you. But the same is true for veteran business owners. Small businesses are always growing and adapting to their market and industry. And Businessing offers more articles than you’ll ever have the time to read. So, whatever your topic of interest today, we’ve probably got a number of articles to help you out. Here are a few topics that are popular today: Hiring and Firing, Social Media Marketing, Small Business Networking, Work Life Balance.

A few years ago we saw an interest in vision statements. Readers were doing searches for vision statement examples, vision statement inspiration, vision statement samples, small business visions statements, etc. So in early 2015 we started publishing articles about vision statements and examples of how companies both large and small, approach vision statements. So far, this article with vision statement examples is the most read of all time. Not just the most read for articles about vision statements, but for all articles on Businessing. If fact as of today, it’s been read 26,824 times. That’s a lot!

So why are vision statement examples so valuable to small business owners? Having worked with small business owners across many industries, we’ve observed that visions statements are something that most owners see value in establishing, but few have the time to invest to truly develop and maintain them. Perhaps that’s why we see so many larger companies with established vision statements and a relatively small number of small businesses with them.

Are you one of the small business owners who wants to develop a vision statement that will help to guide your business, your team, and your culture? If so, here are the articles we have on vision statements. You’ll find information on how to get started, tips and samples, examples of businesses who have well establish vision statements, and more. Jump in!


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by Matt Smith // Author of Kill the Noise, and CEO of Modmacro℠ an award-winning web design and marketing firm that partners with select small businesses and non-profits.

Opinions expressed by contributors are their own.