Starting your own business is considered by many people to be the definition of self-reliance. I know this was my first impression of what it’s like to be a small business owner. But as time went on and my experience in business grew, it occurred to me this couldn’t be further from the truth.
The reality is that businesses, just like individuals, come to depend on a network of support in order to thrive. Like people, companies count on each other for achieving success. This is demonstrated by the fact that virtually every business utilizes the goods and services of other businesses in some form or fashion.
The result is an ecosystem of enterprise, one which hinges on a countless number of companies to maintain forward momentum. With this in mind, I felt it necessary to compile a list of services worth investing in for your business regardless of the industry it falls under.
Digital Marketing
They say in business if you’re not digital, you’re dead. This is certainly true with marketing. Whether it’s developing content and copy for websites or commissioning animated marketing videos for social media platforms, virtually every business needs some form of brand presence online, which requires the talents and expertise of digital marketing services.
Cybersecurity
The downside to running a business in the digital age is the elevated risk of becoming a victim of cybercrime. Hackers and other computer-oriented criminals around the world make it their mission to target companies for a variety of reasons, requiring businesses to invest in cybersecurity measures to safely operate.
Solar Installation
Unless your business functions in some higher plane of existence I don’t know about, it requires energy – typically electricity – to operate. Investing in commercial solar panel installation is becoming an increasingly popular way for businesses to offset their energy expenses over time.
Lead Generation
Businesses depend on sales and sales are all about leads. This means companies need lead generation software and services to help them maintain a growing roster of satisfied customers.
Business Law
All businesses must function within the confines of the law. The problem is the law – particularly when it comes to business – can be a bit complicated. This is where business lawyers enter the picture. These trained experts in the law help business owners navigate the complexity of rules and regulations which vary from state to state and country to country.
Business Accounting
Companies which fail to properly keep track of money flowing in and out of the enterprise will almost certainly shutter their doors. Proper money management in business calls for the services of a business accountant.
Information Technology
Every business needs its computer expert – someone who knows how to fix the chronic program crashes and suggest which system and software are ideal for the business at hand. Since this person is only needed some of the time, most small companies come to rely on an IT repairman of sorts who shows up when called to take a look at what’s wrong and provide a swift fix.
Specialty Printing
The office inkjet printer is good for the standard 8.5×11 documents but isn’t up for the task when it comes to printing signage, pamphlets, and other common business print materials. These and other print materials require the services of a specialty printer. Even in the digital age, we still depend on print materials more than we realize, and this is particularly true for companies.
The list could go on and on, but I think you get the picture. There is no such thing as a truly independent and self-sustaining business. Every enterprise in operation right now comes to depend on other companies in some manner, often on a daily basis. It gives the term “business community” a whole new meaning, and showcases the interconnectivity of companies across all kinds of industries.
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