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Why Positive Reviews are Good for Business

Why Positive Reviews are Good for Business

If you have any lingering doubts whether online reviews matter for your small business, just ask Google. Google is well aware how important reviews are to consumers and the public at large. In fact, a recent study showed that almost 90% of consumers said that a positive review would influence them when making a choice about purchasing goods or services.

Online reviews can actually make or break a small business, so make sure that the products and services you offer provide the best possible experience for your customers. Like-minded people tend to gather in the same places online and their critiques can be very influential among their peers.

There will always be those who will have built-in preferences, and they are the ones who will go to watch a movie simply because their favorite actor is in it even though it has been criticized, but equally, there are those that will not go to see a movie if it has received consistently poor reviews.

Many consumers enjoy reading about and comparing similar goods, services, and sites and then leaving feedback for others to use in making their own choices. Over the last few years we have seen many review and comparison sites pop up. If you’re like most people, you have probably checked out home or car insurance on at least one of them.

Not only are there review sites for insurance, you can now also read reviews of appliances, clothing, and even of online casinos, bingo, and slots sites. Very few people would want to buy a game or put money into a venture without having at least some idea of what it was all about. Online casino comparison sites provide much the same service as those you would use to compare insurance companies.

Facts are always welcomed, and as online gambling has proved to be one of the most popular pastimes for a great many people, knowing that the site they are investing in is both true and fair is vital. Just like any other quality comparison site, a team of experts will check out all the new sites that are popping up daily.

Al major points, like who provides the software, and whether the site is licensed by a respected gambling commission, will be noted, as well as how players can deposit their money to fund their personal accounts. Not only should a site accept all the major credit and debit cards, eWallets, and direct banking methods available, but today, when fraud is a concern for many people, players should also be able to deposit by mobile casino, making their accounts totally secure.

Any business, whether big or small, can benefit from positive word of mouth and social proof. It is the key to success, and as increasing numbers of people are now sourcing their goods and services online, those businesses that ignore what is being said online need to remove their blinders.

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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.