When you’re setting up a website for your business, there will be some things you want to share with your potential customers. Sometimes, less is more, but you don’t want to miss an opportunity to make new sales and grow your customer base. So, here are some things you should definitely include on your business website.
Payment Options
Enabling your website to take payments means customers can purchase through your website without having to be directed to another retailer. It often means your business will make a bigger profit on sales as opposed to profit margins for products sold through a website you don’t own but have paid to list your products on.
With card not present payment integrations, you can give your customers a choice. They can choose to purchase from you directly using their preferred payment method, which is safe for them to use. Although some people prefer to trust a website they already know and have been buying from for years, it’s important to broaden their options.
Company History
To help potential customers get to know and trust you, it helps to have a brief history of your company on your website. You will notice many websites have this. This can include when you started your business, your inspiration, any challenges you overcame, and why you and any business partners felt you were the right people to deliver the products or services you now sell.
Testimonials
Another thing to inspire trust is seeing positive testimonials from other customers. If someone is browsing websites for a specific product and trying to narrow down their options, testimonials can help with this. Yours can stand out by including images from customers of the product in action or results achieved if this is possible.
You can ask previous customers for feedback and offer a gift voucher for your business in return for letting you use your favorites on your website. It’s cheap advertising, attracts new sales, and makes your current customers happy to be rewarded for sharing their experiences of purchasing from you.
Achievements or Awards
If your business is new, you may not have any awards yet, but you can still list any achievements. This could be anything, such as the number of jobs your business has created (which demonstrates business growth) or any awards you were longlisted or shortlisted for.
Any Charity or Community Work
If your business supports a charity or regularly teams up with community projects, include these on your website. If you have a blog section, you can share these in a blog post and include images of anything related to your businesses involvement. This might be you and your colleagues completing a charity run, or opening a local center that will benefit the community in some way.
There’s no need to clutter your business website with dozens of pages and sub-pages. However, you should make use of your website to show a human side and attract customers who want to put a story or face to the business they shop with.
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