Mobile marketing is one of the best and most effective digital marketing strategies since it allows you to utilize various digital channels to connect and engage with consumers on mobile devices such as smartphones and tablets. Another benefit of mobile marketing is that it uses messaging, which is usually instant, precisely targeted and timed, and can be personalized.
Today, mobile devices generate vast online traffic as the global mobile market continues to expand. You need a robust mobile marketing strategy if you are seriously looking to build a resilient digital marketing strategy. One of the easiest and fastest ways to leverage mobile marketing is by deploying an SMS API, so you can start sending out personalized and actionable messages to potential customers.
To adequately understand and fully incorporate mobile into your marketing strategy, here are a few other great ways to build an effective mobile marketing strategy.
Push Notifications and In-app Messaging
If your business has an app, you can ask your users to opt-in for notifications through which you can deliver suggestions, offers, and reminders to their device’s home screen. If implemented correctly, push notifications can be a powerful and effective mobile marketing strategy. On the other hand, in-app messaging does not necessarily require users to opt in. Hence all broadcast messages will often reach the devices of your entire user base.
This renders in-app messaging a great way to gather information, establish preferences, and lets your users be aware of available offers. Additionally, if your app comes with a built-in inbox, it will come in handy in facilitating more in-depth communication. An app inbox will provide you with the necessary analytics while allowing more control over message content. This means you can significantly improve the overall user experience while allowing for personalized offers.
Social Media Marketing
Most social media users utilize smartphones to surf the internet. According to Statista, Facebook has over 2.8 billion active monthly users, while Instagram, WhatsApp, and YouTube follow closely behind. With these users all in a single platform, it makes perfect sense to consider using social media for your mobile marketing strategy.
Social media is a perfect way to connect with your customers at a more personal level using messages and comments. You can potentially boost conversions and further increase your brand awareness through recommendations and customer referrals. Although some businesses favor an organic audience approach, it’s also possible to effectively target a group of people with social media advertising. Typically, this allows you to target an audience with specific demographic information and well-defined campaign goals.
Text Message Marketing
A text message marketing campaign begins with sending people an invitation to opt-in to receive future messages. Most people don’t have a problem receiving regular update messages from the companies they trust, and 90% will read these messages within three minutes of receipt. This means that text messages are widely accepted and have astronomical open rates.
If you are considering incorporating text messaging as part of your mobile marketing strategy, one of the most effective techniques to get you started is using digital coupons. Coupons distributed over text messages are redeemed 10 times more than coupons offered through alternative sources.
Email Marketing
While email marketing may seem like an old marketing technique, that’s not the case. On the contrary, most targeted email campaigns are opened through a mobile device. Since most of your emails will be accessed via mobile devices, it’s only prudent that your email marketing campaign strives to be mobile-friendly. You can use mobile email marketing to onboard new customers, promote sales, and constantly educate your customers, so your business remains at the top of your target customer’s mind.
Geolocation
Geolocation-based mobile marketing has rapidly revolutionized advertising. Using geolocation for mobile marketing lets you effectively offer discounts and promotions to your customers depending on the physical context. This creates opportunities for people to interact in new exciting ways. Geographic location precision will greatly benefit mobile marketing, especially with internet access allowing greater accessibility with more dynamic, flexible, and immediate user response.
Endnote
Mobile marketing is arguably one of the most cost-effective methods to do marketing in the digital era. This is mainly because it allows for instant messaging that can be targeted with geolocation precision and be highly personalized. While mobile marketing may seem daunting at first glance, employing the above techniques can help you build your custom mobile marketing strategy and rapidly improve your overall marketing impact on your business. Honestly, there exists no valid excuse for not putting mobile at the very core of your marketing plan, now is the right time to prepare your business for the digital age.
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