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5 Private Label Business Success Tips for Beginners

5 Private Label Business Success Tips for Beginners

Selling private label products is a great way to free yourself – and your business – from the hassles of manufacturing. You can focus on developing your brand and marketing your products while a reliable private label supplier handles the R&D and distribution for you.

There are a lot of opportunities to seize and you can be more agile as a business with the help of private labeling. Ultimately, that agility translates to higher competitiveness and flexibility. Before you start your own private label business, however, here are the top five tips for success you need to know.

Explore Potential Industries and Markets

You don’t have to stick with the products you know when private labeling; that’s one of the beauties of private labeling in the first place. Top suppliers in various industries can help you make unique products that sell well. All you have to do is find good markets – and interesting industries – to explore.

Rather than staying with common products such as phone cases and accessories, venture into new avenues and industries, and don’t be afraid to think big. For example, the healthcare industry is always interesting due to its fast-paced and dynamic nature. If you have the initial capital, then agriculture, horticulture and ornamentals are a few other alternatives you want to be in right now, due to the wealth of innovations and opportunities that are emerging in them.

The possibilities really are endless. There are many industries that are growing now thanks to the current economic climate. Through e-commerce, you have the opportunity to reach international and corporate customers from all around the world. Instead of trying to penetrate pre-established markets, you can emulate their success by bringing your own counterpart to emerging economies, which are always on the lookout for their own alternatives to large U.S. brands that don’t operate in their localities.

Build a Strong Relationship with Private Label Suppliers

Working with private label companies is more of a marathon than a sprint. While it is easy to find a good supplier of products that sell well on the market, the way to sustainable business growth (and, ultimately, success) is by forging a strong relationship with a reliable supplier.

In the agricultural industry, is the supplier to go for. The company has a long history of manufacturing innovative products such as soil surfactants, lake dyes, and turf pigments. With a supplier like AmegA Sciences USA, you have more room to grow in the market.

While forging a strong relationship with the supplier of choice, don’t forget to also prepare a strong distribution network. Remember that you need to ship customers’ orders in a timely and cost-efficient manner, and the only way you can do that is by having a capable distribution company by your side.

Invest in the Right Places

The main benefit of private labeling is that you don’t have to develop your own products or worry about manufacturing. The supplier you work with should handle these tasks for you. Instead of micro-managing everything in these departments, you should focus on your branding and marketing efforts, as this is where your business can differentiate itself from your competition. Innovate your customer service, curate unique offers, and always be forward thinking in terms of the value you can provide.

When it comes to your marketing, invest in a good online presence and a strong digital marketing campaign to reach more target consumers and make yourself known. Explore new market segments and dip your toes in the B2B market for larger orders.

For branding, having a recognizable and relatable brand, (including your logo, labels, and creative assets) will separate your business from the competition. This makes selling products and catering to customers easier because you demand trust through your professional approach.

Take Advantage of Available Platforms

Ideally, you want customers to buy products directly from you. This means setting up an e-commerce site and running marketing campaigns that direct traffic to your online storefront. However, it is far from being the only approach you can take.

Depending on the products you sell, there are other websites and platforms to explore. When selling retail items, for instance, you can benefit from the added exposure offered by Amazon, eBay, and other marketplaces available online. These are platforms where droves of potential customers are already visiting, so you can reduce digital ad-spend as long as your listings are extremely well written, and your target audience is clearly established.

Create a Scalable Business

Here’s another big advantage of working with a reliable private label supplier: scaling up is easier than you think. You do not have to start with a big order, especially when you have a capable supplier backing your business. Instead of ordering a large inventory from the start, start small and scale up as your market reach grows.

Scaling up means scaling everything about the business. Your production capacity needs to be bigger, but this isn’t something you have to worry about. What you do need to focus on is expanding your marketing efforts, distribution channels, and the core of the business. It’s usually the case that if you can make one sale, you can make one hundred, and then a thousand. You just have to be flexible and continually tweak your offerings, then act upon the analysis of your results.

From experience, the more orders you handle, the higher the chances of getting complaints, which means you need a capable team of customer support officers to keep customers happy. That – customer service – is the last piece of the puzzle for a successful private label business.

Now that you have these top five tips for private label business success, venturing into the world of private labeling is less daunting. Work on your business plan, partner with companies and prepare to conquer the market with your branded products.

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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.