Businessing Magazine Logo Businessing Magazine Logo

Do What You Say

Do What You Say

It’s so easy to say you’ll do something in a meeting or on the phone. But very few people actually follow through. I understand that nobody’s perfect, but why do so many people make a promise then moments later just completely drop the ball?

Providing consistent follow through, even on the most basic of tasks, is a huge part of your brand. It’s the difference between being seen as a dependable partner or a flake. People tend to judge themselves on their intentions, but others on their actions, so you need to realize that your clients or customers notice every time you miss a deadline. They don’t necessarily care that you have a good excuse or that you were “swamped.” If you actually are busy, set reasonable deadlines for yourself and don’t make promises you can’t keep.

Whether you’re a solopreneur startup or an established organization, setting and meeting expectations starts with doing what you say. So do your best to make good on every word.

Looking for more advice? Check out Simple Business Advice, the book.

short url:

by Matt Smith // Author of Kill the Noise, and CEO of Modmacro℠ an award-winning web design and marketing firm that partners with select small businesses and non-profits.

Opinions expressed by contributors are their own.