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Do What You Say

Do What You Say

It’s so easy to say you’ll do something in a meeting or on the phone. But very few people actually follow through. I understand that nobody’s perfect, but why do so many people make a promise then moments later just completely drop the ball?

Providing consistent follow through, even on the most basic of tasks, is a huge part of your brand. It’s the difference between being seen as a dependable partner or a flake. People tend to judge themselves on their intentions, but others on their actions, so you need to realize that your clients or customers notice every time you miss a deadline. They don’t necessarily care that you have a good excuse or that you were “swamped.” If you actually are busy, set reasonable deadlines for yourself and don’t make promises you can’t keep.

Whether you’re a solopreneur startup or an established organization, setting and meeting expectations starts with doing what you say. So do your best to make good on every word.


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by Matt Smith // Author of Kill the Noise, and CEO of Modmacro℠ an award-winning web design and marketing firm that partners with select small businesses and non-profits.

Opinions expressed by contributors are their own.